Overlanders from across the country will return to James River State Park on Oct. 17 through Oct. 19, 2025 for the 9th Annual Rooftop Tent Rally, presented by the Friends of James River State Park. The special event provides a unique opportunity to connect with fellow overlanders and adventure seekers or explore the overlanding lifestyle for the first time.

Keep reading to learn more about the Rooftop Tent Rally and this different take on camping.

Campers spread out in a field at James River State Park for the Rooftop Tent Rally

What is Overlanding?

Overlanding is described as vehicle-based, on-road and off-road, adventure travel with a focus on self-reliance, resilience and enjoyment of the journey.

While vehicle mechanics, customization and building out a unique rig are huge parts of being an overlander, a love of the great outdoors, camping culture and exploring new places is at the heart of it all.

You don't have to have a big, decked out rig or rooftop tent to get involved! Even though "rooftop tent" is in the name, this event is open to all adventure lovers. 

How did James River State Park get involved in overlanding?

In 2017, Park Manager John Fury purchased his first rooftop tent and started exploring adventure travel. At the time, Fury noticed there weren’t any overland events being held in Virginia and that there seemed to be a gap between state parks and the overlanding community.

“Virginia State Parks have so much to offer overlanders as they travel up and down the East Coast,” said Fury. “We have such diverse camping options, from mountain camping to coastal camping. How many state park systems can offer that?”

So, with a few trips of his own under his belt, Fury knew he wanted to plan a laid back event that would bring together like-minded adventure travelers at James River State Park. That same year, the park held its first Rooftop Tent Rally with about 70 rigs and 250 people. In 2018, the event grew to 250 rigs and around 700 people.

Over the years, the Rooftop Tent Rally has continued to sell out and has attracted overlanders from England, Australia, Canada and across the U.S.

A rig at the Rooftop Tent Rally

How many tickets are available?

James River State Park limits ticket sales to 250 rigs to keep the event intimate and to give campers the chance to spread out and make friends with their neighbors, which Fury says campers really appreciate.

“A proud moment for me was in 2018 at the Overland Expo East in Asheville, North Carolina. I overheard a fellow attendee mention the Rooftop Tent Rally. They were talking about how much fun they had and that they really liked that we capped the event to keep it relaxed and the crowd numbers low,” said Fury.

A rig at the Rooftop Tent Rally

Can I still camp if I don’t have a rooftop tent?

Absolutely! Ground tents and off-road trailers (under 15 feet) are welcome; however, RVs and freestanding campers are not permitted.

What else is there to do at the Rooftop Tent Rally?

The Rooftop Tent Rally offers activities for campers of all ages, including:

• Gear demos and workshops: Discover the latest rooftop tent innovations, learn camping tips and tricks and participate in hands-on workshops led by industry experts.
• Outdoor activities: Go hiking, kayaking on the James River or mountain biking and participate in nature programs led by park rangers.
• Community campfire: Share stories and meet fellow campers at our nightly bonfire.
• Live music: Enjoy nightly live music.
• Family-friendly fun: With activities like scavenger hunts, crafts and kids’ nature programs, there’s something for everyone.

Campers are also invited to explore the park, which offers more than 20 miles of trails for hiking and biking, three fishing ponds and access to the river for fishing smallmouth bass, catfish and panfish. A fishing license is required.

The Rooftop Tent Rally Offers live music and family-friendly activities for all ages

A message from Park Manager John Fury

“The Rooftop Tent Rally is by far my favorite event of the year. It is truly a family event that has something for everyone. Over the years, I have made so many friends from the rally, and I look forward to spending time with them each year. During the event, I take time to visit as many camps as I possibly can, learning about their travels and lifestyle.

Planning for the rally is no easy task. From lining up vendors and sponsors to planning activities and entertainment, I spend a lot of time during the year building this event. But I am always thrilled to witness the magic of the Rooftop Tent Rally unfold amidst the natural beauty of our park. It's not just about camping; it's a celebration of adventure, camaraderie and the boundless spirit of outdoor enthusiasts coming together under the stars. This event embodies our park's commitment to fostering a deep connection with nature and igniting the passion for exploration. Join us on this unforgettable journey as we elevate camping to new heights, quite literally, and create lasting memories along the banks of the James River.”

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For more information about the Rooftop Tent Rally or to purchase tickets, click here.