Print, Radio and Outdoor Ads and Aids

Paid Ads Supplement Personal Selling

Paid advertising can supplement personal selling and public relations, which is sometimes called earned media because it results in a news story that you earned rather than bought. Advertising builds awareness of your district and its services, especially when it is repeated multiple times.

Follow the links below for ready-to-use cost-share ads that your local newspaper, radio station and outdoor media company can customize with your district’s name and contact information. We’ve also included how-to guides to get you started.

If local media need help with the advertising files, have them contact DCR Public Relations Manager Gary Waugh at (804) 786-5045 or email bottomline@dcr.virginia.gov.

• Newspaper Ads
  • Beef Producer
  • Dairy Producer
  • Poultry Grower
  • Produce, Conserve… Do Both
  • Produce, Conserve… Event
  • Profit and Protect
  • Newspaper Advertising
• Outdoor Boards
  • Announcing a Conservation Event
  • Learn How to Have Both
  • Outdoor Advertising
• Radio Spots
  • In the Know
  • Pays to Know
  • Radio Advertising
• How to Place Advertisements Presentation