Skip to Content
SOIL AND WATER

Messages and Marketing Materials

Farmers Prefer Trusted Sources, Face-to-Face

Conservation marketing warehouse fact sheet designDCR-sponsored research confirmed it: Farmers prefer getting their conservation information from trusted sources, face-to-face. For example, farmers said they’d like to see districts partner with Extension more often. Farmers’ top media preferences include the county paper and district newsletters.

To help you with face-to-face selling, newsletter stories and news releases for local media, we have developed a “leave-behind” fact sheet, white paper and news release template for each priority practice. You’ll find valuable background information in those documents.

Click the links below to view documents that support and extend personal cost-share selling. They provide concrete examples of the economic and production benefits of implementing agricultural best management practices.

Conservation Marketing Warehouse Home

Market Research

Messages and Marketing Material

Radio, Print and Outoor Ads and Aids

Campaign SWCD Logos

Contact Us

Virginia Department of Conservation and Recreation
Public Communications Office
600 E. Main St., 24th Floor,
Richmond, VA 23219
(804) 786-5045
gary.waugh@dcr.virginia.gov