Paid advertising can supplement personal selling and public relations, which is sometimes called earned media because it results in a news story that you earned rather than bought. Advertising builds awareness of your district and its services, especially when it is repeated multiple times.
Follow the links below for ready-to-use cost-share ads that your local newspaper, radio station and outdoor media company can customize with your district’s name and contact information. We’ve also included how-to guides to get you started.
If local media need help with the advertising files, have them contact DCR Public Relations Specialist Julie Buchan at 804-786-2292 or email firstname.lastname@example.org.